"Blink" by M. Gladwell (Back Bay Books)
Finished reading "Blink" by Malcolm Gladwell today.
A book on the powers of the unconscious and an examined look into how this unconcious can help or stop us from making good decisions. Gladwell at times can get a bit too technical for his readers (on a half of a page he went through several muscles of the face - in their latin forms which was promptly skipped over) but he makes up for it with more than a few very good examples that help explain his ideas.
Better than to give a summary of his findings it would be more to the point if I reiterated a sample of his examples:
Before purchasing a rare statue a museum in USA debated with themselves for a few years, collecting background information, licences and scientific experiments. After buying the statue they showed it to an expert who after 2 seconds said that it was fake. The expert was right.
An orchestra maestro auditioned candidates for trambone without seeing the candidate - only listening. After years of hiring only male trambonists (because of their "better performance" - so he says) suddenly he discovers that he is hiring women!